Customized Healthcare Marketing
Doctors are the front door to your hospital. A good roster of physicians can increase revenue, attract new patients and solidify your facility’s reputation. Doctors are the ultimate marketing tool that can elevate your brand, and HealthBreak® is a robust content marketing campaign that puts your physicians front and center.
HealthBreak® is MBC’s fully customized content marketing campaign that elevates hospitals in markets across the country. For more than 30 years, hospitals have used HealthBreak® to showcase its services and physicians, increase market share, drive volume and strengthen physician relationships.
With a perfect blend of broadcast and digital content, including videos, blogs, social media, emails and much more, HealthBreak® is a flexible content marketing solution customized to fit your budget – so you get the most marketing for your money.
Each HealthBreak® video is a 60- or 90-second piece that appears on TV and/or your digital/social media channels. With a new HealthBreak® every week, you can engage your community on a regular basis with fresh, consistent content throughout the year. Produced with the credibility and objectivity of a news segment, HealthBreak educates viewers on the latest medical news while informing them of your services. HealthBreak® has won 20 Telly Awards since 2002.
What Can HealthBreak® Do for You?
Increased physician referrals by 63% in the first five months of a TV and social media campaign. (hospital in Reading, PA)
Generated more than 2.7 million cumulative views on YouTube.
Grew total social media views by 96%. (hospital in Tallahassee, FL)
Physicians who said HealthBreak improved their relationship with the sponsor hospital.